UTM Builder for TikTok

Track your TikTok marketing performance. Create UTM URLs for bio links, TikTok Ads, and influencer campaigns.

Recommended Parameters for TikTok

Source

tiktok

Medium

social

Suggested Campaign Names

bio_linkcreator_fund_contentspark_adsinfluencer_partnershiphashtag_challenge

Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

TikTok Tracking Tips

Bio Link is Your Only Organic Option

TikTok doesn't allow clickable links in post captions. Your bio link is crucial - track it carefully.

Track Spark Ads Separately

Spark Ads boost organic content. Use utm_content to distinguish between organic and boosted performance.

Influencer Attribution

Give each influencer a unique UTM campaign or tracking link to measure ROI from creator partnerships.

UTM Examples for TikTok

Campaign: bio_link

source=tiktokmedium=socialcontent=profile
?utm_source=tiktok&utm_medium=social&utm_campaign=bio_link&utm_content=profile

Campaign: spring_collection_2025

source=tiktokmedium=paid_socialcontent=spark_ad_trending
?utm_source=tiktok&utm_medium=paid_social&utm_campaign=spring_collection_2025&utm_content=spark_ad_trending

Frequently Asked Questions

How do I track TikTok bio link clicks?▼
Add UTM parameters to the URL in your TikTok bio. Use utm_source=tiktok&utm_medium=social&utm_campaign=bio_link
Can I track which TikTok videos drive traffic?▼
Not directly since video captions don't have clickable links. Use unique URLs or UTM campaigns for content you promote in bio.
Does TikTok Ads support UTM parameters?▼
Yes! TikTok Ads Manager lets you add UTM parameters to your destination URLs. They also support their own click ID (ttclid).

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

Create Free AccountBack to UTM Builder

UTM Guides for Other Platforms

UTM Builder for Facebook Ads

Create UTM-tagged URLs specifically for Facebook advertising campaigns.

UTM Builder for Instagram

Create UTM-tagged URLs for Instagram bio links, stories, and ads.

UTM Builder for Google Ads

Create UTM-tagged URLs for Google Ads campaigns with best practices.

UTM Builder for LinkedIn

Create UTM-tagged URLs for LinkedIn posts, articles, and advertising campaigns.