UTM Builder

Create campaign tracking URLs with UTM parameters for Google Analytics and other analytics platforms. Track your marketing performance with ease.

Track Performance

See which campaigns drive the most traffic and conversions in Google Analytics.

Multi-Channel

Track campaigns across email, social media, paid ads, and more.

Standardized

Follow Google's UTM parameter standards for accurate tracking.

UTM Guides by Platform

Facebook AdsInstagramGoogle AdsTikTokLinkedIn

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help track the effectiveness of marketing campaigns. When someone clicks a link with UTM parameters, the data is sent to your analytics platform, allowing you to see exactly where your traffic comes from.

There are five standard UTM parameters: source (where traffic comes from), medium (the marketing medium), campaign (the specific campaign name), term (paid keywords), and content (differentiate similar content).

How to Use TrimLink's UTM Builder

  1. Enter your URL: Paste the destination URL you want to track. This is the page users will land on.
  2. Add required parameters: Fill in Source (e.g., "facebook"), Medium (e.g., "social"), and Campaign name (e.g., "summer_sale").
  3. Optional parameters: Add Term for paid keywords or Content to differentiate between variations.
  4. Copy and use: Your UTM-tagged URL is ready. Use it in your campaigns and track results in Google Analytics.

UTM Best Practices for 2025

Use Consistent Naming

Stick to lowercase letters and use underscores or hyphens instead of spaces. "facebook" not "Facebook" or "FACEBOOK". Inconsistent naming creates separate entries in analytics.

Be Specific with Campaign Names

Include date or quarter in campaign names for easier tracking: "spring_sale_2025" or "newsletter_jan_2025". This helps when reviewing historical data.

Want to Shorten Your UTM Links?

Long UTM URLs look messy. Create a free TrimLink account to shorten your campaign links and track clicks with built-in analytics.

Create Free AccountView Pricing

Document Your Conventions

Create a UTM naming guide for your team. Define allowed values for source, medium, and campaign to maintain consistency across all marketing efforts.

Don't Use UTM on Internal Links

Only use UTM parameters for external traffic sources. Using them on internal links will break session tracking and inflate your traffic numbers.

Common UTM Mistakes to Avoid

Inconsistent Capitalization

"Facebook" and "facebook" show as different sources. Always use lowercase.

Missing Parameters

Always include source, medium, and campaign. Missing parameters make tracking incomplete.

Vague Campaign Names

"promo" tells you nothing. Use "summer_sale_2025_email" for clarity.

Using Spaces

Spaces become %20 in URLs. Use underscores or hyphens instead.

UTM Examples for Different Platforms

Facebook Ads

?utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_sale_2025

Email Newsletter

?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest_jan_2025

Instagram Bio

?utm_source=instagram&utm_medium=social&utm_campaign=bio_link

Google Ads

?utm_source=google&utm_medium=cpc&utm_campaign=brand_keywords&utm_term=trimlink