UTM Builder for LinkedIn

Measure your LinkedIn marketing ROI. Track organic posts, sponsored content, and Sales Navigator outreach.

Recommended Parameters for LinkedIn

Source

linkedin

Medium

social

Suggested Campaign Names

organic_postssponsored_contentinmail_outreachcompany_pageemployee_advocacy

Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

LinkedIn Tracking Tips

Organic vs Sponsored

Use "social" for organic posts and "paid_social" for sponsored content. This separates paid and earned traffic in reports.

Track Employee Advocacy

Give employees unique UTM links when they share company content to measure the impact of your advocacy program.

InMail Deserves Its Own Medium

Consider using utm_medium=inmail for InMail campaigns. It's more email-like than social and deserves separate tracking.

UTM Examples for LinkedIn

Campaign: thought_leadership_2025

source=linkedinmedium=socialcontent=article
?utm_source=linkedin&utm_medium=social&utm_campaign=thought_leadership_2025&utm_content=article

Campaign: b2b_lead_gen

source=linkedinmedium=paid_socialcontent=sponsored_post
?utm_source=linkedin&utm_medium=paid_social&utm_campaign=b2b_lead_gen&utm_content=sponsored_post

Frequently Asked Questions

Should I tag every LinkedIn post?▼
Yes, if you want to track traffic accurately. LinkedIn shows as a referrer, but UTMs let you see which posts drove clicks.
How do I track LinkedIn InMail campaigns?▼
Add UTM parameters to links in your InMail messages. Use utm_medium=inmail or utm_medium=email depending on your preference.
Can I track LinkedIn Article views?▼
LinkedIn shows article analytics, but for tracking clicks to your website FROM articles, add UTM parameters to all links within the article.

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

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